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2006 - 2007 Survey of Potential Members: Opportunities and Challenges in Growing Your Membership
CUNA's 2006-2007 Survey of Potential Members PDF examines potential members' reasons for not
joining a credit union, their satisfaction with and loyalty to their providers, and use of financial
services. Find out how potential members differ from members, how easy it will be to lure them away
from their current providers, and what your credit union will need to do to obtain their business.
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