CU Snapshot

 2Q '08 1Q '08
# of CUs8,337 8,425
Members
(millions)
90.1 89.9
Total Assets
($ billions)
812.7 782.0
Total Savings
($ billions)
684.6 653.1
Net Cap.
/Assets
11.1 11.5%
Loans to Savings80.1 84.4%
Loan Delinq..97% .99%

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2006 - 2007 Survey of Potential Members: Opportunities and Challenges in Growing Your Membership

Hear Mark Arnold, Senior VP of Marketing of Neighborhood CU, talk about CU360.

CUNA's 2006-2007 Survey of Potential Members PDF examines potential members' reasons for not joining a credit union, their satisfaction with and loyalty to their providers, and use of financial services. Find out how potential members differ from members, how easy it will be to lure them away from their current providers, and what your credit union will need to do to obtain their business.

Potential Members Survey