Research Reports
OperationalMost Viewed
CU Snapshot
| 2Q '08 | 1Q '08 | |
| # of CUs | 8,337 | 8,425 |
| Members (millions) | 90.1 | 89.9 |
| Total Assets ($ billions) | 812.7 | 782.0 |
| Total Savings ($ billions) | 684.6 | 653.1 |
| Net Cap. /Assets | 11.1 | 11.5% |
| Loans to Savings | 80.1 | 84.4% |
| Loan Delinq. | .97% | .99% |
The Fast 15
This is a collection of interviews with key staff people at CUs that have growth rates ranking them among the nation's best, according to NCUA 5300 Call Report data. Five CUs are featured for their loan growth, five for membership growth, and five for asset growth. And these credit unions aren't just a flash in the pan--they've shown superior growth for the past five years. Here's a closer look:
- Loan growth--increased competition and fewer members in their prime borrowing years are conspiring to make it more difficult for credit unions to grow their loan portfolios. But these five credit unions are among the best in the business. This report will tell you how they do it. All of these credit unions have taken a deliberate approach to making loans--they carefully research their members and potential members to identify prime markets. They avoid "analysis paralysis" by making quick decisions. They customize loan programs to reach their prime markets. They develop creative marketing strategies without spending a fortune. They make the loan application and approval process seamless and fast. They're willing to take measured risks and explore new markets.
- Savings growth--it's important for credit unions to attract their members' savings so they can fund loan growth. But credit union members have almost twice as much deposited at other financial institutions as they do at their credit unions. And with the growing popularity of Internet-only banks offering high savings rates, your competition is only going to get more intense. The top five credit unions in savings growth have developed strategies and practices that your credit union can benefit from. They know the savings needs of their members and potential members. They develop attractive pricing models and marketing tactics. Creative promotions increase these credit unions increase visibility in their communities. These credit unions also understand that retiring baby boomers will have billions of dollars to invest and they'll be needing investment advice from an institution they trust.
- Asset growth--difficult economic times and competitive pressures make asset growth more difficult. Most financial institutions, including credit unions, have been squeezed as long-term rates on mortgages and other loans haven't kept pace with the rise in short-term rates. Find out how these credit unions have consistently shown strong asset growth over the past five years in the face of shrinking net interest margins, rising operating costs, and declining interchange revenues.
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