Whitepapers2009 MetLife Study of the American Dream
The 2009 MetLife Study of the American Dream finds that the dream has once again been revised — possibly to a greater extent than could have been imagined just one year ago. The tectonic shifts that will be described on the following pages would typically be expected to span decades. Yet, as this year’s study reveals, the country has experienced major changes that will likely have a lasting impact on how Americans achieve and sustain the dream.
Turning a Card Program into a High Performing Asset (2008)
A credit card program can be the outstanding performer in a credit union’s product portfolio, but only if it is a well-run program. This white paper from TNB Card Services (www.tnbcard.com) provides vital information to help credit unions elevate their credit card programs to a higher level of performance. The paper details how credit unions can improve the performance of their portfolios and maximize existing accounts by managing attrition, controlling risk, increasing income through usage and fees, and growing the account base through desirable products, attractive pricing, and compelling loyalty programs. It also addresses the importance of marketing and promotion – the fuel that powers a good card program.
9 Rate-Setting Rules That Have Changed
New Considerations for Managing Credit Union Pricing Decisions
Unlike traditional whitepapers, this new Webpaper provides interactive links, online quizzes, real-time performance scores and recommendations specific to the needs of your credit union.
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